Excluding a few countries, the world has already filled in the gaps when it comes to the adoption of cryptocurrencies. With over 450 million crypto users worldwide and a market capitalization exceeding $1,37 trillion, the crypto industry presents a profitable opportunity for businesses seeking to connect with a highly engaged audience. However, reaching this audience through traditional advertising channels can be daunting, often leading to ineffective results due to the unique characteristics of the crypto landscape.
Leverage Bitmedia, a leading crypto advertising network designed to bridge the gap between crypto businesses and their audiences. The platform seamlessly connects advertisers with a network of high-profile crypto-centric websites, blogs, and forums, ensuring your brand reaches the right people at the right time. Thanks to years of experience and a deep understanding of the crypto ecosystem, Bitmedia allows crypto businesses to cope with the complexities of crypto advertising and achieve their marketing goals.
Problem Statement With Traditional Ad Networks in the Crypto Landscape
Traditional advertising methods targeting a general audience often fail to consider the specific needs of advertising campaigns within the crypto industry. This leads to inefficient spending and missed opportunities. Here are the most common problems crypto advertisers face:
1. Decentralized Structure of the Crypto World
Crypto enthusiasts are spread out across various online platforms, including specialized forums, social media groups, dedicated crypto news websites, and blogs. This decentralization creates obstacles for conventional advertising methods to consistently and efficiently connect with this audience.
2. Lack of Transparency and Data-driven Insights
Crypto businesses need detailed performance metrics and real-time feedback to set up their advertising strategies and get the most out of their investments. Traditional advertising methods frequently fall short in offering this level of information, leaving crypto businesses unaware of the real impact of their campaigns.
3. Geographical Restrictions on Crypto Service Advertising
The promotion of crypto services is subject to regulation in some countries. It is allowed in some countries, but in countries such as China, India, Indonesia, the UAE, the UK, Spain, Turkey, Saudi Arabia, and others, it is strictly prohibited. When using a traditional advertising network, you can’t be sure that your advertisements will effectively target users in your desired regions.
The need for a specialized crypto ad network becomes increasingly apparent in light of these challenges. Bitmedia, specifically designed for the crypto ecosystem, can overcome the limitations of traditional advertising by providing targeted reach, granular data insights, and a deep understanding of the crypto community.
Bitmedia – The Gateway to Effective Crypto Advertising
Amidst the challenges of reaching crypto audiences through traditional advertising, Bitmedia emerges as the beacon of hope for crypto businesses seeking to connect with their target market. The specialized crypto ad network addresses the shortcomings of conventional approaches by providing a comprehensive set of solutions tailored to the unique needs of the crypto ecosystem.
1) Targeted Audience Selection
Precision targeting is the cornerstone of effective crypto advertising. Bitmedia empowers advertisers to reach the desired audience with precision using a range of targeting options, including:
- Geographic Targeting. Target users based on their location, ensuring your ads reach the right audience across the globe.
- Device Targeting. Optimize your campaigns for specific devices, whether it’s desktop, mobile, or tablet, maximizing ad visibility and engagement.
2) Performance Tracking
Bitmedia provides real-time campaign performance insights, enabling the tracking of key metrics such as:
- Keep an eye on how frequently your ads reach your target audience.
- Track user interactions by monitoring ad clicks.
- Measure campaign effectiveness by monitoring desired actions like signups or purchases.
- Cost-Per-Mille (CPM).An essential tool for focusing on brand awareness or increasing website traffic.
- Cost-Per-Action (CPA).Monitor the cost of acquiring new customers or leads, ensuring positive ROI.
- Cost-Per-Click (CPC).Ideal for those focused on lead generation and conversions.
In the competitive world of crypto advertising, quality matters. Bitmedia ensures that your ads are showcased on a robust user base, comprising over 7000 top-notch crypto-centric websites, blogs, and forums, guaranteeing that your brand is seen by a valuable and engaged audience.
Since its establishment in 2014, the company has been involved in launching tens of thousands of advertising campaigns for its clients. Bitmedia’s top priority has always been to achieve advertiser’s objectives while minimizing costs.
№1 Boosting Visibility and Enhancing Brand Awareness for a European Online Crypto Exchange
- Tasks set for the advertising company:
- Increase brand awareness and web traffic for the online exchange cryptocurrency company in a European country.
- Focus on growing the audience.
- Monitor the performance metrics of different banner-text combinations.
- Enhance the campaign’s efficacy by displaying top-performing banners.
- Goals achieved during the month-long marketing campaign with Bitmedia:
- A 15% increase in traffic from search networks for the company’s website.
- 3,800 new users were attracted.
- The campaign achieved 670,995 impressions and a reach of 65,504.
- Low costs spending, with a CPM of $0.70, CPC of $0.36, and CPA of $12.69.
№2 Optimizing Advertising Campaigns for Online Casino
- Tasks Set for the advertising company:
- Attract new users and re-engage existing users for a casino product.
- Leverage traffic from crypto publishers.
- Buy traffic from various domains and optimize them for maximum effectiveness.
- Exclude domains that don’t bring deposits.
- Increase bids on domains that bring deposits.
- Cover expenses to boost traffic from profitable domains.
- Goals achieved during the month-long marketing campaign with Bitmedia:
- The advertiser initially acquired up to 14,000 clicks daily to evaluate the traffic quality from different domains.
- After the assessment was executed, the optimization process resulted in a daily traffic reduction to 6,500-7,000 clicks and an increase in traffic to 7,500-8,500 daily clicks on profitable domains.
- The EPC remained insignificant for two weeks after launching.
- Starting in the third week, the advertiser achieved a profitable CPC through retargeting and the development of new creatives.
- At the end of the first month, the campaign experienced significant growth in the deposit’s amount and value.
Unlock the Power of Crypto Advertising With Bitmedia
In the world of crypto advertising, one thing remains constant – the importance of building meaningful connections with your audience. As Neil Patel wisely pointed out, “Customer engagement goes beyond the initial transaction. It’s about building a lasting relationship with your audience, one that is based on trust, value, and communication.”
Bitmedia understands the significance of these connections. Its marketplace provides relevant and efficient advertising to help you reach your target audience effectively, fostering these crucial relationships while achieving your marketing goals.
Are you ready to maximize your crypto advertising campaign’s potential? Partner with Bitmedia today and unlock the full potential of crypto advertising!