User interface and user experience have become foundational pillars for the success of digital products and services. Organisations pay attention to every small design detail, like animations, sounds, feedback messages, etc., that can significantly impact user engagement.
With increasing reliance on technology and evolving digital landscape, UX design has boomed over the last decade. The demand for skilled UX designers has skyrocketed, and there are growth opportunities in every industry vertical. Due to the increasing demand, companies are willing to pay attractive compensation to retain their talented workforce.
The average salary of a certified UX design professional is Rs.7 lakhs.
A UX designer bridges the gap between the user and technology, making the interaction a pleasant experience. It is about knowing what makes people tick and designing experiences based on those clues to influence their online behaviour.
If you want to switch careers or make a flourishing career in UX design, explore a UX design certification course that will equip you with the necessary skills and knowledge.
What are micro-interactions?
Micro-interactions occur momentarily when a user interacts with a website or web application. They can be found in UI elements like buttons, forms, icons, and other interactive elements. Micro interactions are often referred to as functional and intuitive details that guide users within an interface to make their browsing experience more seamless.
Although they may appear simple, they are necessary to give the user a delightful experience. The main goal of designing these micro-interactions is to enhance the user experience and create an emotional connection with the design.
How do micro interactions enhance user engagement?
Although these are small elements, they profoundly impact elevating the user experience with the digital product.
1. Quick feedback and better responsiveness
Micro-interactions offer immediate feedback, keeping the user informed about the response to their actions. It could be in the form of a progress bar that indicates the loading status of the page or a slight vibration on confirmation of a successful activity. These micro-interactions provide certainty, thus enhancing the user’s perception of control.
2. Improved usability
Since micro-interactions help the user navigate the design effectively, they help increase the product’s usability. Higher usability implies less user frustration and more user retention.
3. Provides a memorable user experience
When thoughtfully designed, micro-interactions lead to a convenient and memorable user experience. If the user feels good after visiting your website and remembers the delightful details, it gives a positive impression resulting in increased user satisfaction and brand loyalty.
4. Benefits microtasks
These interactions can be designed to streamline micro-tasks, making them quick and efficient while the user interacts with the interface. It can be used in subtle button animations during form submission or added to interactive checkboxes that optimise user interaction.
5. Builds an emotional connection
It is one of the most significant benefits of Micro interactions. It enables adding the element of human touch to the design, thus building an emotional connection with the user. For example, a slight change of colour or animation while using the product or website can create a sense of delight and surprise for the user, thus creating an emotional connection.
Examples of Microinteractions
Micro-interactions and micro animations can substantially impact user engagement when implemented thoughtfully. The following micro interaction examples will illustrate its effectiveness.
- The tiny micro animation of a thumbs-up that appears when users press the like button on Facebook is a classic example of micro-interaction. It helps to drive user engagement on the platform.
- As users start typing a query, Google immediately provides a list of suggestions, thus making the search process faster and more efficient. It is among the best interaction design examples.
- The popular collaboration tool Slack displays funny messages to users while loading the app. This simple micro-interaction turns a potentially frustrating waiting period into a cheerful moment, thus making the app engaging and memorable.
Ways to make microinteractions successful
Successful micro-interactions do not overshadow the impact of the whole design. It is subtle and fades away naturally after a short moment. Remember the following points while thoughtfully planning interaction design examples for your interface.
1. Prioritise user satisfaction
The primary purpose of micro interactions is to enhance user experience. Conduct tests on micro animations, button interactions, etc., and reiterate the process as often as required. Ensure that these interactions are functioning well and not impacting the overall user experience.
2. Keep only if required
Including micro-interactions and design elements just for appeal can take the attention away from your users. It is recommended that you keep only the necessary interaction design elements and work on enhancing its effectiveness rather than increasing the number of interactions.
3. Keep it simple
Micro interactions are intended to be fun and simple rather than complicated. Simple design elements often show higher engagement rates among users.
4. Follow the set rules
Users are accustomed to certain types of responses when interacting with digital interfaces. If you try to modify those responses, it may not go down well with your users. You can make minute changes to the interactions without affecting or altering the overall interaction.
5. Prevent overshadow of the product
When micro-interactions overshadow the product, the attention is snatched away from the product or its benefits, and users are more attracted to the micro animations and micro-interactions. It prevents people from returning to the website or app and can affect the product negatively.
Micro interactions and micro animations need to be helpful and not intrusive. They are small, but their effect on UX design is significant and undeniable. Micro-interactions increase user engagement with the product or interface and establish emotional connections in subtle ways. As technology advances, businesses and UX designers should continually innovate, experiment and refine their approach to build micro-interactions that provide satisfying digital experiences.