Getting your emails opened is the toughest job, you don’t know what your target audience is like, and you need to test multiple times sending different emails and see what works best. Visual powers anything, in this blog we will discuss 5 types of visuals you can add to your email to make it make it more engaging.
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Let’s Dive In.
Images That Tell a Story
Images that tell a story or convey emotion are highly engaging and help your emails get noticed.
For example, use photos that show real people interacting or experiencing your product or service. A snapshot of someone smiling while using your app or reading your book helps readers visualize how it might positively impact them too.
You might also add evocative images that elicit feelings, like a stunning landscape, a cute animal, or a nostalgic scene. While these types of photos may not directly relate to your message, they create the right mood and atmosphere to keep subscribers engaged.
Infographics That Educate
Infographics are a great way to visually represent information and data in an easy-to-understand format. Here are a few types of infographics to include in your emails:
- Infographics that teach a process or steps. These visually walk readers through a sequence or procedure. For example, an infographic on how to start a successful blog could have numbered steps for things like choosing a topic, setting up your site, promoting your content, and building an audience.
- Comparisons and rankings. These infographics compare statistics, products, places, or anything with multiple options. For example, an infographic comparing the largest tech companies in the world by revenue, profits, number of employees, etc.
- Timelines. Timeline infographics provide a visual representation of events in chronological order. They work great for highlighting milestones, achievements, historical events, and more. An infographic outlining the key milestones of aviation and space travel would be an interesting example.
The key is to choose infographic styles that will resonate most with your readers and help them understand key information, ideas, or messages quickly and clearly.
Charts and Graphs That Visualize Data
Charts, graphs, and data visualizations capture readers’ attention and quickly convey key insights. When you include visuals in your emails, open and click rates increase significantly.
Consider these three types:
- Pie charts show how parts relate to a whole, like flavors in an ice cream survey. In an email, a simple pie chart can illustrate how your product meets different needs.
- Bar graphs compare quantities or values over time or between groups. For example, a bar graph could show monthly sales growth over the past year or product usage by customer segment.
- Line graphs show trends over time in a continuous manner, ideal for metrics that change incrementally like revenue, costs or conversions. Include a line graph to demonstrate how a key metric has improved in the last six months due to a new feature or campaign. Readers will grasp the impact at a glance.
In short, visuals resonate more than text alone. By adding simple yet impactful charts, graphs and data visualizations to your emails, you provide an easy way for readers to understand key points and stay engaged.
Videos That Entertain and Inform
Videos are an incredibly effective way to engage your email subscribers. When done right, videos can entertain and inform your readers, driving higher open and click-through rates. Here are a few video styles to try:
Demo videos, where you show how to do something step-by-step, are always a hit. Give a quick tutorial for a useful task related to your business or industry.
For example, if you sell cooking gadgets, demo how to use your latest product. These “how-to” videos build trust in your expertise.
Interview an industry expert or influential customer. Let them share tips, insights, or their experience with your product or service. Interviews feel personal and authentic. Just be sure to keep the video under 2 minutes.
Give viewers a sneak peek behind the curtain of your company. Show your team at work or highlight how you create your products. These candid videos help humanize your brand and build a connection with your audience.
Going live on platforms like Facebook Live or YouTube Live is an easy way to boost engagement. Viewers can comment in real time and you can respond directly. Save the live video to post in your email newsletter. The “live” factor will still intrigue readers even after the fact.
With video in your emails, you give your subscribers a dynamic, multimedia experience. Keep your videos short, around 30 to 90 seconds max. Test different styles and topics to see how your audience responds.
Interactive Content That Involves the Reader
Interactive content gets your readers actively involved in your email. Things like quizzes, surveys, calculators, and contests spark participation and boost engagement.
Quizzes and polls
A fun quiz or poll invites readers to click and engage. Ask about their preferences, opinions, or how much they know about your product. Offer a small incentive like a coupon code for those who participate.
Readers love tools that provide instant solutions to their problems. Create a calculator that taps into your area of expertise. For example, a shipping cost calculator for an eCommerce store or a home renovation budget calculator for a home improvement company.
Contests and giveaways
Who doesn’t love winning something for free? Run a social media contest or giveaway and promote it in your email. Ask readers to enter for a chance to win a popular product you sell or a gift card they can use on your site. They’ll eagerly click through to enter and gain more exposure to your brand.
Send a short survey to get valuable feedback and insights into your readers’ needs, interests, and pain points. Let them know you read and appreciate their input. Surveys make people feel heard and keep them engaged with your brand.
Using interactive content in your emails is a surefire way to boost engagement and get your readers actively clicking and participating.
[BONUS] 3 Amazing Tools to Power Your Visuals
Tips are not enough for anything, you will need tools to edit, automate, and track your efforts. Here is the list of 5 tools you will need for your marketing through emails:
The most famous email marketing platform. Mailchimp will help you do everything you want, from creating emails, getting new subscribers, creating a landing page, automation, and 100 more things.
You need a tool that will help you create these visuals, and edit them. Canva is perfect for this, with zero learning curve, you can just sign up on Canva search for your preferred template, or enter custom size and start making your Visuals.
White background and transparent background images are something that works best in the car and jewelry industry, so if you are coming from any of these 2, you can use Slazzer. Slazzer is an AI background remover, that helps you remove background from images, and also provides crazy edit options.
So there you have it, 5 visual types that are proven to boost email engagement and get more of your messages opened. Keep experimenting with different visuals and see what works best for your readers. The more you get to know them, the more you can tailor your emails to their interests.